Some investors have reached the stage of the game where they are desperate to get out, having had their fill of negative cash flow, terrible tenants, and expensive repairs. Others are ready to exit the real estate investment game because they’ve achieved their goals. They have made, for instance, a good return on their investments are ready to cash out and retire. Whatever the reason, many investors eventually reach a point at which they want to liquidate their portfolio. If that describes you, here are a few sound reasons why you need a great agent to liquidate your portfolio in Los Angeles.
A Great Agent Has Niche Knowledge
If you really need to liquidate your portfolio in Los Angeles, you don’t want a generalist or an average agent because an average agent is, well, just average usually, sometimes just dabbling in real estate as a part-time gig. No, you need an agent with specialized niche knowledge and experience in your particular market.
A great agent who knows your market niche will already have buyer contacts, usually other investors who are ready to buy investment properties. All your agent then has to do is send out an email blast to get the word out to numerous buyers. With this kind of agent who has the niche expertise and contacts, you may even have, if your price is reasonable, an offer and a contract within just a day or two.
A Great Agent Can Help You Price Right
An agent can also help you liquidate your portfolio in Los Angeles by helping you price right (and again this is owing in large part to the fact that she knows the local niche market). Your agent will already have a good idea of what your properties are worth, the fair market value, and can assist you in pricing to sell for liquidation purposes.
You definitely want to get the best price you can. But if you price too high, your properties will languish unsold. Price too low, and you’ll leave money on the table. It’s not always easy to find that sweet spot, especially when attempting to liquidate a portfolio of investment properties.
Keep in mind, though, that if you are targeting other investors, that requires some specialized knowledge of wholesale pricing. The price you get going this route may not be as high, but it generally means a faster liquidation. And a good agent can be a genuine asset here.
A Great Agent Can Assist You With Marketing
The process required to efficiently liquidate your portfolio in Los Angeles usually requires no small amount of savvy marketing skill for a wider reach. And this is where a good agent can really prove her worth. Your agent can help you get maximum exposure in order to help you liquidate quickly, which is usually the goal for investors who want to liquidate.
Besides having access to the standard listing sites (including the MLS) that you won’t have access to, a great agent can assemble the necessary selling information about your properties and even write the ads. She will also know how to leverage social media, a powerful sales tool today. Your agent will also know and be able to deploy the best strategies for sites like Trulia and Craigslist.
If you’ve reached the point where you want or need to liquidate your portfolio in Los Angeles, you’ll find that a good real estate agent is truly on your side. Your agent will bring to the partnership, niche knowledge, pricing acumen, and marketing skills.