Agent Designations & Certifications and What It Means for You In Los Angeles

Agent Designations

Looking for the best of the best in real estate services? You can ask everyone you know for a referral or interview agents from every office in Los Angeles. This isn’t a very efficient way to go. There are real estate agents constantly working to improve their skills and build a bigger toolbox to do a better job for you. Look beyond the name on the business card learn what agent designations and certifications mean for you in Los Angeles. These are all recognized by the National Association of Realtors.

Accredited Buyer’s Representative (ABR)

This is the buyer’s agent you want on your side. Trained in helping buyers find the home they’ve always dreamt of and holding the tools and resources to negotiate effectively on the buyer’s behalf.

Certified International Property Specialist (CIPS)

Real estate transactions are complicated. International real estate transactions are even more complicated. This designation requires representatives to successfully complete a five-day course covering all aspects of an international real estate deal. It then opens a door to a network of more than 3,500 international CIPS agents looking to help each other with mutual clients referral partners.

Certified Property Manager (CPM)

Buying and selling property is one thing. This designation means that agents are able to manage investment properties, apartments, and condos. This is an asset to clients who are owners or investors seeking added expertise in the transaction.

Certified Real Estate Brokerage Manager (CRB)

That brokerage office has someone in charge. That is the CRB; this is one of the most respected designations in all of the real estate industry. The CRB oversees office transactions and mentors other realtors. They streamline operations and seek to apply new methods and trends to the office business strategy.

NAR’s Green Designation (GREEN)

More and more homeowners seek to buy homes that meet higher environmental standards. The realtor with the GREEN designation can explain more than the solar panels on the roof. They are able to effectively education buyers on various green features in properties that will help reduce a homeowner’s carbon footprint.

Performance Management Network (PMN)

This isn’t a real estate process designation so much as it is a business enhancement designation. The PMN works to develop higher negotiation skills, networking, and marketing tactics for real estate agents. This designation is sought by real estate agents truly looking to run their career as a business.

Seller Representative Specialist (SRS)

Like the BRS, the SRS is an agent who works with sellers. The selling side of a real estate transaction is very different than the buyer’s side. This agent is focused on ethical disclosure, marketing, and negotiation on behalf of sellers.

Senior Real Estate Specialist (SRES)

There is a higher ethical standard expected when working with senior citizens. Agents with this designation have taken the time to learn how to communicate effectively with seniors to ensure they fully understand every step of a transaction and are treated fairly and with respect.

Agents getting any of these designations care enough for their clients and doing business properly that they take the time, energy and money to take the classes. Understand what the designations mean to make sure the agent is the perfect realtor for you.



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